Join our community
This is where the
future of Saudi tourism is
being built.
Saudi tourism is currently experiencing a defining phase of growth. The sector is seeing a rapid increase in global visitors, significant investment across infrastructure and experiences, and a national ambition that positions the Kingdom not as a participant in the global tourism economy, but as a leader within it.
However, growth at this scale requires more than ambition. It requires structure, collaboration, and a connected environment where ideas can move beyond concept and into execution. Without this, the ecosystem remains fragmented, and opportunities remain isolated.
there was created to respond to this exact need. It is a private-led tourism innovation hub that brings together the ecosystem shaping the sector, including entrepreneurs, corporates, government entities, investors, and the enablers supporting them within a single connected community designed to support progress across the industry.
Rather than functioning as a traditional co-working space or accelerator, there operates as an integrated environment where stakeholders can collaborate, build, and scale ideas with purpose and alignment.
A connected community driving sector momentum
Putting two and two together - and beyond.
there was created to connect the different components of the tourism sector into one working ecosystem. It brings together people, ideas, and systems in a way that enables continuous interaction and shared progress.
The focus is not on the separation of roles but on their alignment. Startups, corporates, policymakers, support entities and investors are all part of the same environment, ensuring that innovation is not developed in isolation but shaped through real-world interaction and opportunity.
This structure is built to move the sector forward by ensuring that innovation is connected to execution, and that ambition is supported by the systems needed to deliver it.
Innovation connected to execution.
Ambition supported by the systems needed to deliver it.
Where we're headed
The destination and the journey.
THE DESTINATION Our vision
We aim to position Saudi Arabia as a global hub for tourism innovation, where ideas don't just emerge, but move, scale, and shape the future of travel.
THE JOURNEY Our mission
Our sole mission will consistently be to connect startups, corporates, and government within a single ecosystem to drive collaboration, enable innovation, and turn ambition into real-world impact.
THE DESTINATION Our vision
We aim to position Saudi Arabia as a global hub for tourism innovation, where ideas don't just emerge, but move, scale, and shape the future of travel.
THE JOURNEY Our mission
Our sole mission will consistently be to connect startups, corporates, and government within a single ecosystem to drive collaboration, enable innovation, and turn ambition into real-world impact.
Who we serve
The people you’ll run into at there
Startups. Investors. Enablers. Government. Corporates. One connected system moving tourism forward.
Startups
Built for the founders shaping the future of tourism. From early-stage ideas to scalable ventures, startups gain access to the ecosystem, industry connections, and real-world environments needed to test, build, and grow.
Investors
Access curated tourism ventures shaped within a structured ecosystem of demand, insight, and real market application. Where capital is connected to opportunity, not speculation.
Enablers
The architects behind progress, from mentors and institutions to specialist partners, these people enable the infrastructure that allows innovation to move from idea to execution.
Government
A structured partner in shaping national tourism direction. Where strategy meets execution through aligned programs, shared mandates, and ecosystem-level collaboration.
Corporates
Hotels, airlines, DMCs, ground transport, travel agencies, entertainment, F&B, mega-projects, Hajj and Umrah operators, and other tourism operators solving real operational challenges through open innovation, structured pilots, and ecosystem integration.
Join today!
The builders and the bold
Some arrive with startups. Others arrive with ideas scribbled in notebooks and half-open tabs at 2 a.m. Either way, builders come looking for the kind of ecosystem that can help something ambitious finally take off, with access to investment, pilot opportunities, and the market connections needed to turn potential into progress. Because there is where they start and grow.
there is where they start and grow.
there is where they start and grow.
.
Join today!
The operators who know the industry inside-out
You already run within the tourism world, but keeping up with the market today means evolving while moving. Operators come to there for solutions that fit the realities of their business, not trends that sound good in presentations. They will find the innovation that actually fits their operation.
there is where they find it.
Create Events
Basic analytics
Up to 1,000 subscribers
Join today!
The enablers making progress possible
Every growing sector needs people who help ideas move further. The mentors, advisors, specialists, and ecosystem partners who bring experience, perspective, and the right connections at the right moment. They come to there to support, guide, and unlock opportunities for others because meaningful growth happens when knowledge is shared and progress is enabled.
there is where they empower.
Create Events
Basic analytics
Up to 1,000 subscribers
Join today!
The decision-makers steering the bigger picture
Transformation at a national level takes alignment, speed, and the right collaborators. there brings together government and institutional leaders with private-sector innovators who know how to turn strategy into movement.
there is where they collaborate.
Create Events
Basic analytics
Up to 1,000 subscribers
Join today!
The investors following where the sector is headed
Tourism in Saudi Arabia is growing fast, and smart capital knows it. Investors come to there for sector-focused flow, curated access, lower risk, and a front-row seat to the ideas shaping the sector’s next era.
there is where the opportunities live.
Create Events
Basic analytics
Up to 1,000 subscribers
The values
What guides everything we do
Engagement
We actively connect members across segments. Engagement happens when people walk away with a conversation, a contact, or an opportunity they wouldn't have found on their own.
Coopetition / Collaboration
We bring together all players, we create situations where working together is clearly the smarter move.
Innovation
We work to make innovation a normal part of how tourism operates in Saudi - A practical approach companies actually use.
Impact
Before running any program or activity, we answer: "What will be different for members after this?" A deal introduction, a skill learned, a partnership formed, a problem solved.
Authenticity
We ground everything in Saudi identity and culture. We work to position Saudi culture on the international stage and ensure that innovation in the sector enhances rather than dilutes that identity.
Focus
Everything ties back to tourism. Every speaker, activity, resource, and program passes a simple filter: "Tourism, hospitality, Hajj and Umrah and culture relevance."
Join today!
Our Mother Company
Growth Partner : Saudi investment group in the tourism and travel sector, with a portfolio of companies that enable the supply and demand of the sector.
Create Events
Basic analytics
Up to 1,000 subscribers
Join today!
Be there. Be part of the ecosystem.
