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there, where it all lands and where tourism ecosystem connects
The place where founders, corporates, government, and enablers working in tourism come together and innovate
THERE, in a nutshell
Right there is where it all comes together.
there is a private-led tourism innovation hub in Saudi Arabia that brings together people, ideas, and systems to shape what's next in the sector. Not as separate forces. But as one connected ecosystem. From startups to large corporates to governmental entities, it drives momentum across tourism, hospitality, culture and the Hajj & Umrah operations, connecting innovation with opportunity, and ambition with execution.
THERE, in a nutshell
Right there is where it all comes together.
there is a private-led tourism innovation hub in Saudi Arabia that brings together people, ideas, and systems to shape what's next in the sector. Not as separate forces. But as one connected ecosystem. From startups to large corporates to governmental entities, it drives momentum across tourism, hospitality, culture and the Hajj & Umrah operations, connecting innovation with opportunity, and ambition with execution.
Who we serve
Built for every part of the ecosystem
Startups. Investors. Enablers. Government. Corporates. One connected system moving tourism forward.
Startups
Founders shaping the future of tourism. From early-stage ideas to scalable ventures, startups gain access to the ecosystem, industry connections, and real-world environments needed to test, build, and grow.
Investors
The investors who are looking for investment opportunities in tourism ventures who are shaped within a structured ecosystem of demands, insights and real market application. Where capital is connected to opportunity, not speculation
Enablers
The architects behind progress, from mentors and institutions to specialist partners, these people enable the infrastructure that allows innovation to move from idea to execution.
Government
A structured partner in shaping national tourism direction. Where strategy meets execution through aligned programs, shared mandates, and ecosystem-level collaboration.
Corporates
Hotels, airlines, DMCs, ground transport, travel agencies, entertainment, F&B, mega-projects, Hajj and Umrah operators, and other tourism operators solving real operational challenges through open innovation, structured pilots, and ecosystem integration.
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Join 2,000+ startups growing with LoftOS
Services
Everything it takes. All in one place.
At there, each layer does its own work, but nothing stands alone. Because in tourism innovation, progress only moves as fast as the system that holds it together.
Innovation-as-a-Service
Where innovation becomes a culture, not a one-off initiative
Where challenges become solutions
Business Clinics
Clear next steps, with challenges converted into solutions.
Where ambition is refined
Shared spaces and offices
A place to take action — from private offices to event halls.
Where people find their place
Knowledge hub
Intelligence that strengthens every decision made in the ecosystem.
Where insight converges
GP investments
Structured deal flow connected to what's already in motion.
Where capital meets opportunity
Venture builder
From opportunity identification to fundraising and launch.
Where ideas become ventures
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Join 2,000+ startups growing with LoftOS
SPACES
Where presence becomes progress.
Some people need more than a desk. They need a place that moves with them. Shared spaces and offices at there provide flexible and ready-to-use environments where teams can work, meet, and build without friction. From private to shared offices, hot desks, and event halls, this is where ideas turn into action through proximity, energy, and access to a living ecosystem of like-minded people working in the tourism and hospitality sector. Not just space to work. Space that works with you.
WHERE WE STAND
Measured through the ventures, partnerships, and opportunities shaping the future of tourism innovation.
Supported Startups
X
Programs Launched
X
Total funding facilitated
X
Tourism partners engaged
X
Jobs created
X
Success stories
X
Hajj trips conducted
X
Umrah trips conducted
X
Where we stand
there, where it all lands and where tourism innovation connects.
The momentum behind the ecosystem
7000+
Hotels in KSA
7,600+
Travel Agencies
400
Umrah Companies
1,700
DMCs
350M
Data Points
5+
Investment Funds
6
Portfolio Companies
200+
Mentors
100+
Community
Where the ecosystem lives, breathes, connects, and grows.
Free, sector-specific, and open across all five segments — founders, corporates, investors, government, and enablers.
Publications
Ecosystem Map
Ideas, signals, and perspectives shaping the future of the sector.
Newsletter
Stay in the loop
Stay connected to the ideas, insights, and updates shaping the future of tourism innovation.
Our partners
Trusted By 1,000+ Companies
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